Daniel Florence

Branch Manager

NMLS 19758
Daniel Florence

Hello, my name is Daniel (or Dan) and I’m glad you’ve taken the time to check us out. I am a lifelong student and practitioner of mortgage lending. You can feel at ease reaching out to me by phone, text or email to discuss what you have in mind or to schedule a face to face sit down. I think many hesitate to reach out, primarily because they don’t want to feel sold or pressured. I completely understand that concern and wish to impress upon you that I am zero pressure, a good listener, and have a sincere passion for what I do. I can help you make sense of things and can advance your understanding well beyond an “internet education”. Over my career, I have managed well over 4,000 transactions, which has helped be develop a knowledge base few possess.

Born and raised in Sacramento and in the mortgage industry for 20 years, I am familiar with the other lenders doing business locally. I’m a preferred loan officer for the California Housing Agency (CalHFA), and a 2018 President’s Club recipient. I can say, without reservation, that I feel no other company can match what we offer as a branch of Finance of America.

I am fortunate enough to have my wife of 18 years, Angela, as my business partner. She is amazing at her job and loves being a part of our client’s journey towards home ownership. We met long ago while both working for the same mortgage company and along the way we’ve become parents of four wonderful kids, a dog, a snake and a bunny. We enjoy family activities, friends, and the simple things in life.